Beauty of Joseon dazzles UK TikTok
Visitors participate in promotional events for Beauty of Joseon, a Korean skincare brand operated by Goodai Global, during the K-Beauty Super Brand Week hosted by TikTok Shop UK. The Sept. 12-13 event marked TikTok Shop's first K-beauty-focused showcase in the UK, drawing about 1,000 attendees
Visitors participate in promotional events for Beauty of Joseon, a Korean skincare brand operated by Goodai Global, during the K-Beauty Super Brand Week hosted by TikTok Shop UK. The Sept. 12-13 event marked TikTok Shop's first K-beauty-focused showcase in the UK, drawing about 1,000 attendees
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