CJ takes bibigo rice campaign to Times Square
CJ CheilJedang is stepping up its US marketing for Hetbahn instant rice with a campaign spanning Times Square billboards, social media and influencer partnerships. Sold in the US as “bibigo Sticky White Rice,” the product surpassed 100 million units in North American sales last year. Demand has grow
CJ CheilJedang is stepping up its US marketing for Hetbahn instant rice with a campaign spanning Times Square billboards, social media and influencer partnerships. Sold in the US as “bibigo Sticky White Rice,” the product surpassed 100 million units in North American sales last year. Demand has grow
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