Kirin pours Hyoketsu into Korea’s RTD boom

For 10 days in June, around 4,000 people gathered in a corner of Yeouido Hangang Park for a pop-up staged at the Kirin Ichiban Premium Beer Bar, a riverside bar run by the Japanese brewer. The draw wasn't the bar's namesake beer, but Hyoketsu, a canned Japanese chuhai, or shochu highball,