Sulwhasoo taps Japanese market in Isetan Shinjuku
South Korea's cosmetics brand Sulwhasoo is expanding into the Japanese market, opening its first official pop-up store at Isetan Shinjuku in Tokyo from Sept. 5 to Oct. 13. At the pop-up in Japan's flagship department store, Sulwhasoo is showcasing its ginseng-based beauty products, includi

South Korea's cosmetics brand Sulwhasoo is expanding into the Japanese market, opening its first official pop-up store at Isetan Shinjuku in Tokyo from Sept. 5 to Oct. 13. At the pop-up in Japan's flagship department store, Sulwhasoo is showcasing its ginseng-based beauty products, includi
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