Why Mexico is K-beauty’s next big bet
South Korean beauty companies are making Mexico their next target in Latin America, counting on K-beauty's momentum in North America, even as unfavorable trade conditions complicate the push. That effort came into focus at the 2026 K-Expo Mexico, a Korea-focused trade event in Mexico City that
South Korean beauty companies are making Mexico their next target in Latin America, counting on K-beauty's momentum in North America, even as unfavorable trade conditions complicate the push. That effort came into focus at the 2026 K-Expo Mexico, a Korea-focused trade event in Mexico City that
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